
Click on a title to register for an upcoming Webinar:
EMA/HP Webinar:
Simplify Network Management with Automation: Seven Pitfalls and Seven Key Technologies
- Dennis Drogseth, Vice President, EMA
- Stelio D’Alo, Product Marketing Manager, HP
- Thursday 3/6 @ 11am Pacific / 2pm Eastern
EMA Webinar:
How to Define IT Services: The Cornerstone of ITSM
- Hank Marquis, Director of ITSM Consulting, EMA
- Thursday 3/20 @ 11am Pacific / 2pm Eastern
EMA/Veeam Webinar:
Virtualization Management Best Practices: Critical Aspects of VMware Infrastructure Backup and Recovery
- Andi Mann, Research Director, EMA
- Doug Hazelman, Systems Engineer Manager, Veeam
- Tuesday 3/25 @ 11 am Pacific / 2 pm Eastern

Click on a title to register for an on-demand Podcast:
EMA/SailPoint Podcast:
Avoiding a Billion Dollar Blind Spot: What Organizations Can Learn about Their Risk Posture from Identity and Access Data
- Scott Crawford, Research Director, EMA
- Mark McClain, CEO/Founder, SailPoint Technologies
- On-demand

EMA analysts and consultants are respected IT management thought leaders. Check out these recent articles:
Social Networking and the Business: Friend or Foe?
by Julie Craig – CIO Update –
February 11, 2008
The Politics of IT Service Valuation
by Hank Marquis – ITSM Watch – February 15, 2008
Accelerating Change Management
by Hank Marquis – DITY Weekly Newsletter – February 19, 2008
Outsourcing’s Seven-Year Itch
by Julie Craig – CIO Update - February 25, 2008

Look for EMA analysts speaking at these upcoming events:
IT Financial Management Association Conference
Paul Burns
Senior Analyst
March 12, 2008
San Antonio, TX
Interop Las Vegas 2008
Hank Marquis
Director of ITSM Consulting
Chris Matney
Consulting Director of IT Services
April 29 – 30, 2008
Las Vegas, NV
SCSI Trade Association
Mike Karp
Senior Analyst
May 6, 2008
San Jose, CA
SC Magazine’s Annual IT Security Executive Forum
Scott Crawford
Research Director
May 12 – 14, 2008
Hilton Head, SC
2008 Virtualization Conference + Expo
Andi Mann
Research Director
June 23 – 24, 2008
New York, NY


Enabling Governance, Risk, and Compliance with Technology
In addition to the survey report, respondents who complete this OCEG survey will receive an Internal IT for GRC Scoping Tool, which includes the questions that you will use to determine your IT needs and plans for development.

Access back issues of EMA newsletters, including the EMA Resource Roundup and the IT Management Solutions Center Newsletter.
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Why and How the Service Catalog Is the Right Starting Point for ITIL
by Hank Marquis,
Director of ITSM Consulting, EMA
IT Service Management (ITSM) is what ITIL is all about. Yet, ITIL offers precious little guidance on how to organize IT resources into IT services. ITIL makes service portfolio management its spine with a focus on the importance of a service catalog.
If you don’t know what you are doing, there is very little chance you will do it correctly or in a repeatable manner. Without having an agreed name to refer to service how can you support it or evaluate its performance? In short, without defining your services you cannot practice ITSM, and since ITIL is simply best practice in ITSM, you cannot “do ITIL” without defining your services.

Subscribers: New EMA Research in February
Check out the latest research from the EMA team of IT management experts:
| Document Name |
Document Type |
Analyst |
Green is Gold in IT Asset Management |
Advisory Note |
Paul Burns |
| Fear Your Browser, It May Be the Biggest Hole in Your Security Strategy |
Advisory Note |
Mike Montecillo |
| End-to-End Application Management 2008 |
Advisory Note |
Julie Craig |
| Transformation and Diversity in the Network Change and Configuration Management Marketplace |
Advisory Note |
Dennis Drogseth |
| pt360 Free Tool Suite V1.1 |
Impact Brief |
Larry Burton |
| Microsoft Pushes Virtualization Frontier |
Impact Brief |
Andi Mann |
| Eye of the Storm 2008 |
Impact Brief |
Larry Burton |
| *Why SolarWinds has Achieved Mainstream Credibility Among Enterprise Buyers: Five Case Studies |
White Paper |
Dennis Drogseth |
| *StackSafe™ Test Center: Minimizing the Risks of Change with Robust Predeployment Testing |
White Paper |
Julie Craig |
| *Bridging the Divide Between Application Design and Service Deployment: How Shunra Virtual Enterprise Supports Best Practice Efficiencies for BSM |
White Paper |
Dennis Drogseth |
| *Green Computing: Using IT Automation to Achieve Energy Efficiency |
White Paper |
Steve Brasen |
| *IT Monitoring and Automation: A Competitive Edge for Growing, Medium-sized Businesses |
White Paper |
Lisa Erickson-Harris |
| *How Continuity Business Services Factory Brings Business Process Management to IT |
White Paper |
Dennis Drogseth |
*Available to Premium Research Subscribers only.
Not a Subscriber?
Sign-up for our EMA Advisory Notes Service – subscribe online now for only $495. Or, find out how to become a Premium Research Subscriber by contacting sales@enterprisemanagement.com.

New Service Catalog Solutions Center
The latest topic to be added to the EMA IT Management Solutions Center is Service Catalog. You can use this free resource to learn service catalog basics and research service catalog solutions, including:
- newScale FrontOffice Suite™ – Gold Sponsor
- BMC Service Request Management
- Digital Fuel ServiceFlow Catalog
- Kinetic Request
- Lontra Service Portfolio Solution
- Managed Objects Service Catalog
- Oblicore Guarantee Contract Center
- PMG Service Catalog
Already a member – Sign in to the Service Catalog Solutions Center
Not a member? – Register for the Free IT Management Solutions Center

EMA Announces Changes in Analyst Coverage Areas
EMA is pleased to announce the following updates to our analyst coverage areas:
- Hank Marquis is now the lead analyst for the Service Catalog practice area.
- Paul Burns is now the lead analyst for the SLM/BSM practice area.
- Lisa Erickson-Harris is now the lead analyst for IT Financial and Asset Management.
To see a complete list of EMA analysts and practice areas, view the EMA Analyst and Consulting Team page.
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