Enterprise Management Associates Hires Industry Veteran, John Santaferraro, as Research Director Covering Analytics and Data Management

Based on Santaferraro’s combined experience as an analyst, practitioner, and executive, EMA customers can expect a unique perspective that spans business, technology, marketing and market direction

Boulder, Colo., September 18, 2018 – Enterprise Management Associates (EMA), a leading IT and data management research and consulting firm, today announced that it has hired John Santaferraro as research director covering analytics and data management. In this role, Santaferraro will specialize in data and analytics topics, including business intelligence, data integration, data discovery, metadata management, modern data warehousing, artificial intelligence, machine learning, data science, digital marketing, and innovation.  Santaferraro has over 23 years of experience as a founder, marketer and implementer, and 10 years of experience as an industry analyst.

“John is well-versed in every aspect of the data and analytics market, from technology to positioning and market direction. He brings a wealth of industry knowledge and experience to his new role at EMA,” said Rick Sturm, founder and CEO at EMA. “He is a great fit for our client-centric model for analysts.”

Prior to joining EMA, Santaferraro was the chief analytics officer at Educational Measures, where he designed and led the building of an analytics platform and predictive roadmap for the $565 billion event industry. Santaferraro has held senior leadership positions at HP, Tandem, Compaq, ParAccel and Actian. He started his career as a co-founder of a data warehouse software company that was eventually purchased by Teradata.

As the founder and CEO of Ferraro Consulting, Santaferraro delivered analytics product and market guidance through research and custom consulting to the world’s leading software vendors and high-profile startups. Based on Santaferraro’s combined experience as an analyst, practitioner, and executive, EMA customers can expect a unique perspective that spans business, technology, marketing and market direction.

“I’m thrilled to be a part of the EMA team and I anticipate extending their research and consulting capabilities,” said Santaferraro.  “The analytics market is complex and dynamic. I look forward to helping vendors and IT leaders create amazing value for their organizations.”

Santaferraro’s complete bio is available online at

Those interested in scheduling a briefing or research project with Santaferraro can contact an EMA business development manager at +1.303.543.9500 or

About EMA
Founded in 1996, EMA is a leading industry analyst firm that specializes in providing deep insight across the full spectrum of IT and data management technologies. EMA analysts leverage a unique combination of practical experience, insight into industry best practices, and in-depth knowledge of current and planned vendor solutions to help its clients achieve their goals. Learn more about EMA research, analysis, and consulting services for enterprise line of business users, IT professionals and IT vendors at

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