IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING

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Business Service Management:

Strategies for Vendors in 2009

An ENTERPRISE MANAGEMENT ASSOCIATES® (EMA™) Research Report

May 2009

Sponsored by:

IT MANAGEMENT RESEARCH,

INDUSTRY ANALYSIS AND CONSULTING

IT MANAGEMENT RESEARCH,

INDUSTRY ANALYSIS AND CONSULTING

Table of Contents

Executive Summary .............................................................................................................................................1

Overall Takeaways..........................................................................................................................................1

Key Takeaways for IT Vendors...................................................................................................................2

Introduction ..........................................................................................................................................................3

Understanding and Defining BSM ...................................................................................................................4

Describing BSM .............................................................................................................................................4

Brief Definitions............................................................................................................................................5

An Updated BSM Definition.......................................................................................................................5

BSM Products and Technologies ......................................................................................................................6

Investing in BSM............................................................................................................................................6

BSM Technical Capabilities..........................................................................................................................7

BSM Solution Components.........................................................................................................................7

BSM Functional Description.......................................................................................................................8

Importance of BSM ............................................................................................................................................9

Strategic Responsibility .................................................................................................................................9

Operational Responsibility ...........................................................................................................................9

Importance Today versus One Year from Today.............................................................................. 10

Characterizing BSM Adopters ....................................................................................................................... 11

Management Methodology....................................................................................................................... 11

Organizational Focus.................................................................................................................................. 11

A Real World BSM Initiative........................................................................................................................... 12

Challenge ...................................................................................................................................................... 12

Solution......................................................................................................................................................... 13

Results ........................................................................................................................................................... 14

BSM Strategies for Vendors ............................................................................................................................ 15

BSM Messaging ........................................................................................................................................... 15

Problems with Current BSM Solutions .................................................................................................. 16

Complexity.......................................................................................................................................... 16

Deployment Time ............................................................................................................................. 17

Cost ...................................................................................................................................................... 17

Needed Features.......................................................................................................................................... 18

BSM-lite............................................................................................................................................... 19

Key Findings for Vendors ......................................................................................................................... 19

Appendix A: Categories of BSM Definitions.............................................................................................. 20

Appendix B: Survey Demographics .............................................................................................................. 21

Business Service Management: Strategies for Vendors in 2009

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