Since its inception in 1993, Informatica has built a reputation and a brand on the growing need for extracting business insight from enterprise data. Well known as a leading data warehousing and Extract, Transform, and Load (ETL) vendor, more recently Informatica has broadened its reach to other enterprise application environments as well. Today, the company's solid data management strategy strongly positions Informatica to simplify the data-related challenges confronting today's businesses as they roll out increasingly complex integrated applications.

This Enterprise Management Associates (EMA) Impact Brief discusses the ways in which Informatica has extended its reach beyond BI, enabling application owners to rethink application modernization and deployment strategies. Informatica can alleviate the data-related challenges inherent in application design and deployment while enabling companies to make better use of that data for better business results. 

In developing and executing on this strategy, Informatica is addressing business challenges relating to application rationalization and modernization, data quality and consolidation, and even data virtualization. Informatica solutions can make it simpler for application owners to solve data-related problems, particularly as business and technology factors drive new requirements to adapt and evolve the applications themselves.