White Paper
Conquering the Data Landscape: Achieving Results in a Complex, Big Data World
Date: 09/20/2017 Length: 17 pages Cost: $99.00

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As organizations aim to differentiate their offerings, they increasingly turn to data-driven strategies to increase revenues, better target consumers, and discover new means to lower operational costs. These data-driven organizations are making data the core input or "fuel" of their business models, as opposed to the exhaust from internal and external transactions. They are accomplishing this by using data from multiple internal sources such as operational support systems like billing, customer care, and supply chain management, and reaching out to external sources such as third-party data brokers, geolocation mapping services, and external payment platforms.

With new opportunities to create value with information, companies want to implement environments that take advantage of a broad range of data, such as enterprise, social, and sensor data. However, managing information across database platforms presents significant hurdles to organizations that are trying to achieve these goals. The problem is not that the individual technical tasks for digital transformation, new business models, and data-driven exploration present an unachievable challenge. It is the overall complexity of the endeavor that is difficult.

The SAP Data Hub gives organizations the opportunity to make a rapid impact on their data-driven initiatives by helping simplify the data landscape. The solution orchestrates, manages, and governs information across multiple usage scenarios from multiple data management platforms.  

John Myers, Former EMA Analyst


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