White Paper
Rise of the CDO and Strategic Data Governance: EMA CDO End-User Research Results Summary
Date: 01/17/2018 Length: 13 pages Cost: $99.00

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Data-driven companies are pushing the envelope and disrupting how organizations view, value, and utilize information. Data-driven cultures make information the fuel for their business models and operations. They look at internal and external information sources as the keys to building competitive advantage in their markets, maintaining and expanding their influence with customers, and establishing stronger relationships with their partners.

As these firms seek ways to differentiate their offerings for new revenues, target their consumers to improve customer experience, and lower their operational costs to improve margins, they adopt new ways of managing and governing data in parallel.

The siloed approaches of data stewards and architects in the past were sufficient on individual projects or engagements, capable of crafting and implementing governance and management practices. However, data-driven organizations and data-focused applications require a more strategic approach. This approach needs to raise the visibility and importance of data governance and management to the correct levels for success within an enterprise. 

This strategic approach needs to focus data governance and management strategies on successful outcomes associated with data management tasks, such as accomplishing goals for the various line of business stakeholders within the organization, by spreading them throughout an enterprise. From the CxO suite, where business strategy based on information is set, to frontline employees who understand, touch, and utilize data every day, companies need to align and focus on how data impacts topline revenues and bottom-line profits.

John Myers, Former EMA Analyst


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