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EMA™ Strategic Consulting for IT Vendors

Effective product and brand positioning is crucial to success in the converging IT and data management marketplace. Understanding how your solution fits in the market landscape, how it maps to customer requirements, and what is unique about it are all key to guiding effective product development, marketing, and sales. Building on our proven research methodologies and hands-on industry experience, Enterprise Management Associatesí analysts can work collaboratively with your team to analyze market potential, sharpen brand strategies, define marketing plans, and craft unique sales messages.

Our strategic consulting services for IT vendors include:

  • Market Sizing & Opportunity Analysis
  • Competitive Analysis
  • Partnership Assessments
  • Channel Strategy Development
  • Positioning Strategies
  • Go-to-Market Planning
  • Product Roadmap Development
  • Marketing & Sales Messaging
  • Pricing Models & Comparisons
  • ROI Case Studies
  • And more…

Contact us to learn more about how we can help you with your strategic sales and marketing consulting needs!





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