Analytics in the Cloud

Cloud adoption has increased over the past several years. Starting with the use of Salesforce.com for customer relationship management, organizations have leveraged the cloud to provide platform, operational, and analytical support. These organizations have experienced the benefits of quicker time to implement, while analytics and business intelligence in the cloud have been slower to reach widespread acceptance. Now, organizations are taking advantage of platforms, data integration, and analytics offerings to address their analytics and business intelligence requirements.

To determine the status of Analytics and Business Intelligence in the Cloud, Enterprise Management Associates (EMA) embarked on an end-user research study to examine the current state of cloud-based analytics. For this research, EMA invited pre-qualified business stakeholders and information technology professionals to complete an extensive web-based survey. As part of the survey, 208 panelists responded to an invitation to provide their insights on cloud-based analytics and business intelligence strategies and implementation practices. To offer a neutral enterprise view, the respondent pool was also balanced. Business stakeholders represented 53% of respondents. Technologists accounted for 47% of the panel. The survey was executed in September 2015 with respondents from around the world including North America and Europe.