Consumer Identity and Access Management (CIAM): Responsible Solutions for Creating Positive Consumer Experiences

Modern business success, by any measure, is reliant on the positive experiences of consumers during digital engagements. Consumer identity and access management (CIAM) processes and solutions govern the execution of processes for enabling consumer access to digital resources while ensuring security and compliance requirements are responsibly met. To help identify optimal solutions and best practices in support of CIAM objectives, EMA conducted survey-based research of organizations actively employing CIAM solutions. Among respondents, 65% reported their organization was impacted by a significant security breach in the last year, including malware infections, unauthorized uses of IT services, and the exposure of consumer data and credentials.