Cybersecurity & Marketing in the Wake of Google’s September Data Disruption
Category: BlogIn September 2025, Google quietly changed the &num=100 URL parameter, limiting search results and disrupting SEO data collection across tools like Semrush, Ahrefs, Moz, and AccuRanker. This shift, combined with AI-generated Overviews in search results, has impacted search visibility, impressions, and analytics accuracy—forcing marketers and cybersecurity firms to reassess reporting, content strategies, and vendor dependencies. This blog explores the implications for digital marketing, enterprise SEO, and cybersecurity businesses, offering guidance on adapting strategies to maintain visibility, data reliability, and competitive advantage in a rapidly changing search ecosystem.
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