Embrace Expands Real-User Monitoring (RUM) to the Web, Cementing Its Role in User-Focused Observability

Embrace, a user-focused observability vendor known for its mobile-first RUM approach, announced a major expansion of its platform to include real-user monitoring for web applications. Built on OpenTelemetry (OTel), this new capability complements Embrace’s established Mobile RUM offering by providing unified, cross-platform visibility grounded in the experience of real end users. The launch reinforces Embrace’s commitment to redefining observability with a user-centric approach, aligning performance insights with business impact. The new solution integrates deeply with OTel standards, offering full session context, technical metrics, and anomaly detection to help engineering teams prioritize fixes and optimize digital experiences across all screens.