Five Reasons Consumer IAM is Indispensable in the New Normal

When regional stay-at-home orders in response to the COVID-19 pandemic were first issued in early 2020, the general expectation was that societal changes would only be temporary. As people hunkered down in homes around the world, they expressed a collective confidence that life would eventually (perhaps after only a few weeks) return to normal. Over time, the realization that the pandemic has, in many ways, changed the world forever has slowly been gaining acceptance. Of course, it seems likely that at some point medical science will discover the means to control and perhaps even eradicate the illness, and eventually people will feel free to emerge from their homes. However, many of the fundamental changes to day-to-day activities and lifestyles that have been adopted are likely to persist well into the future.