Master Data Management for Data-driven Organizations Report Summary – Prepared for Talend

Data-driven organizations are breaking down barriers to new and innovative markets via access to a higher level of information and leveraging that information at speeds that previous organizations could only dream of. At the core of this disruption is the ability to provide context to viewing habits, passenger and driver quality, and purchase history. All of these concepts require disruptive, data-driven organizations to have access to the most up-to-date metadata on customers, products, and locations, as well as a robust master data management (MDM) practice to leverage that information in the right places and at the right times.