With What Snack Food Will You Authenticate? Identity Week 2025

Identity Week 2024 highlighted a major shift in the identity landscape—from traditional biometrics and employee onboarding toward identity security, non-human identities, and the rise of agentic AI. Vendors showcased innovative solutions that pushed the boundaries of access control, including demonstrations of attribute-based access and unconventional approaches to multifactor authentication—like scanning the barcode on a bag of Cheetos. Beyond the creative examples, the conference reinforced Identity Week’s growing importance as a trusted hub for forward-looking discussions on identity management, access security, and the evolving challenges of protecting both human and non-human identities.