Informatica Acquires Active Endpoints, Enhances Workflow, MDM, and Masking Capablities in Informatica Cloud
Abstract: On February 20, 2013, Informatica (Ticker: INFA, based in Redwood City, Ca.) announced a new release featuring a variety of additions and enhancements to the Informatica Cloud Platform. The announcements cover a breadth of capabilities of interest to companies engaged in Cloud-related integration initiatives and span Security- and Governance- related features, Data Masking, Master Data Management (MDM), and new connectors. In a second and particularly noteworthy announcement on the same date, Informatica also reported the acquisition of Active Endpoints, a process automation company with headquarters in Waltham, Massachusetts. Active Endpoints technology enables non-technical personnel to build workflows combining human tasks and automated processes. This news is particularly significant since Enterprise Management Associated (EMA) research finds that workflow capabilities are almost as important as integration capabilities in orchestrating the delivery of hybrid Cloud services. EMA sees the Cloud Platform enhancements as being particularly important for Salesforce.com, NetSuite, and Workday customers, and the Active Endpoints acquisition as being an exceptionally valuable addition to the Informatica product line. |
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