The world of IT services and the world of business or organizational services are coming together as never before. This is true both in terms of the magnitude of the impacts on IT culture and organization, and in terms of the variety of ways that IT services, digital services, and business services are becoming a single interconnected continuum. The two key drivers for this transformation are actually intertwined--the fact that digital services are impacting, and in many cases recreating, entire business models is not at all unrelated to the emergence of a new population of consumers that are far more inclined to view digital services as a part of their everyday lives. 

The term most often applied to this transition as viewed from a business perspective is "digital transformation." When an organization is focused on IT becoming more effective in and of itself in support of the business, the term most typically used has been "IT transformation."  

In order to provide a data-driven foundation for addressing the many challenges described above, Enterprise Management Associates (EMA) undertook research targeting digital and IT transformation. Our goal was to discover what the truth really is surrounding these critical (and sometimes overused) terms. To optimize the depth and value of this unique research, EMA partnered with the IT Transformation Institute.