This is the third report in EMA's unique exploration of end-user experience management spanning eight years, from 2008 to 2017. While many trends remain consistent, there are also many differences in 2017 that reflect a growing interest in cloud and cloud-related technologies, APIs, microservices, and an increasingly complex and dynamic infrastructure environment. Trends such as agile and DevOps have also affected the landscape with some similar requirements for dynamic currency and shared digital, end-user, and customer experience management insights between development and operations teams, including IT service management (ITSM) teams. And finally, the move to digital transformation is escalating the need for more effective, diverse, and well-metricized capabilities for assessing application performance, end-user productivity, business process impacts, and customer and partner interactions across the extended enterprise.