Threat intelligence has been around in one form or another for many years. Only in the last few years did the information really become digestible for any but the largest organizations. Its most recent form evolved into platforms that collect and analyze information through various automated and manual means. The information is focused on delivering indicators of a valid threat against the company. Rather than terabytes of superfluous data, organizations that invest in the toolset can specify what types of information they are most interested in and begin collection.

Some vendors focus on specific types of infringement, like brand infringement or domain abuse. Others focus on data sources like social media or the dark web. The third group has a broader coverage, looking at many different sources, analyzing and correlating them, and delivering directed information on the infringement. As expected, greater or premium coverage often demands a premium price, so those looking into the solutions should evaluate the scope they really need instead of just what they want.

EMA is seeing a surge of M&A activity, as well as significant infusions of capital in the established companies. Only some of the companies in the space are profitable at this time, though the analysis points to a number of them crossing into profitability later in 2018.