White Paper
Developing Applications for the Data-Driven Digital World
Date: 08/19/2019 Length: 7 Cost: $99.00

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The digital world is now data-driven, and success and survival will come to enterprises that are best able to intelligently leverage data in a timely way to address individual customer needs. Uber and Amazon are companies that have succeeded because they cater to individual customer needs with a high degree of immediacy. The always-on and frictionless nature of these services means that Uber and Amazon are engineered to operate at scale.
While being data-driven is a critical prerequisite to developing applications for the digital world, the next-most important construct is decisioning. The ability to make decisions in real time and at scale is not an activity that most enterprises have experience doing. Decision technology has been around for decades, but languished in the shadow of process automation. However, as the world now pivots to being data-driven (with precision in addressing customer needs becoming paramount), decisioning is seeing a renaissance. 

Steve Hendrick


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