It’s not often that EMA chooses a company like 4me as a Vendor to Watch. First of all, the company is not new. It is not taking the market by storm. In fact, its marketing all but obscures what should be a powerful and timely value proposition. 4me is a full-bodied ITSM solution that was designed for seamless enterprise service management (ESM) across both internal and external functions and providers, executed within a dynamic service integration and management (SIAM) environment. The fact that the company continues to win significant competitive replacement business in large multi-national accounts is a triumph of substance over bad marketing, as well as a testimony to the power of word-of-mouth promotion from an enthusiastic customer base.