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Case Study

EMA Technical Case Study: Uber

Date: 06/14/2021

Length: 7

Cost: $25.00

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Abstract:

Everyone knows Uber, but not everyone knows the clockwork that makes Uber tick. Everyone knows Uber as a shared service for point-to-point transportation, but not everyone knows Uber as a data and analytics company.

Every day, more than 18,000,000 riders key their location and destination into the Uber mobile app to request a ride or a meal. Unbeknownst to them, each transaction is plugged into complex algorithms built on insight gleaned from petabytes of data. The results come back in seconds with the most optimal recommendations for nearby drivers and pricing based on supply and demand economics.

Author:

~Former EMA Analyst - John Santaferraro

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