Enterprises are relying on information technology (IT) more than ever before. It is commonly said that today, every company is an IT company. Customers, trading partners, and employees all expect to interact with the enterprise and each other digitally. Digital transformation brings IT closer to end customers and creates a greater need and more opportunities to automate. Automation done right frees employees from repetitive tasks, allowing more time for higher-value work. Automation brings consistency, which results in fewer errors and improved compliance with business processes. Automation also provides self-service opportunities and better information and interaction with the enterprise. All the new digital services and digital forms of interaction are contributing to the ongoing data revolution.