For any modern business, the most essential outcomes derive from online interactions with consumer audiences. Web traffic and other online digital engagements are now the primary method organizations rely on for direct retail sales, account management, and to deliver ad-based services. Additionally, online resources have introduced whole new revenue streams with their ability to collect consumer information for resale on open markets. Regardless of an organization’s unique business model, consumer digital engagements are instrumental to achieving profitability and meeting organizational goals.