IT Executive Survey 2023: Global Banking, Finance, and Insurance Technology Insights
Date: 06/23/2023 Length: 12 Cost: $195.00

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Digital transformation describes a “digital first” vision of customer experiences across all areas of a business, fundamentally changing how it operates and maximizes value to customers. The overarching goal of digital transformation is to unify massive amounts of heterogeneous customer data nestled in silos across the company and tailor it into individualized, personalized customer treatments. Such treatments increase customer satisfaction, loyalty, and retention to ultimately maximize lifetime customer value.

Dan Twing

Other Contributor:

Will Schoeppner - Former EMA Analyst


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