Research Report - End-User
Multivariate ROI: What Really Counts
Date: 03/01/2003 Length: 8 pages Cost: $0.00

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Multivariate return on investment (ROI) analysis refers to a process where decision modeling is applied to the problem of calculating and evaluating possible returns on investment generated by potential software and hardware purchases. The essential question that multivariate analysis attempts to answer is: "What is important?" EMA research reveals that while decision makers are beginning to utilize ROI in a way that is consistent with such an approach, ROI is still not sufficiently trusted as a stand-alone metric to use without the benefit of additional financial measures notably total cost of ownership (TCO). Multivariate approaches can help reconcile these concerns.

EMA Staff


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