Parker leads the IT service operations (ServiceOps) practice at EMA, focusing on the convergence of IT service management (ITSM), IT operations management (ITOM), IT asset management (ITAM), enterprise service management (ESM), end-user experience, and AIOps in ways that help enterprises align business and technical objectives to deliver service excellence.
With over a decade of senior-level experience in product marketing, competitive research, and analyst engagement, Parker led teams in enterprise information management, process automation, discovery, observability, and digital accessibility at top companies, including Dynatrace, Redwood Software, and others. Parker brings a unique client-side perspective to EMA research, having worked extensively with EMA and other analyst firms in his communications and product marketing roles at enterprise technology vendors. The experience provides him with deep insights into how organizations engage with analyst research and implement complex technology solutions.
In his spare time, Parker enjoys gardening, music, and reading.
- M.L.S., The University of Oklahoma
- B.A., History, Georgia State University
Primary Coverage: IT Service/Operations (ServiceOps)
Secondary Coverage
- AI Applications in Asset, Service, and Operations Management
- AIOps
- Digital Customer Experience (DCX)
- Digital Employee Experience (DEX)
- IT Operations and Infrastructure
- IT Service Experience and Automation
- IT Service Value
- ITSM/ITOM Convergence and Strategy
- Knowledge Management and Search
- Observability
- Organizational Transformation for Service Delivery
- Service Desk
- Service Management Platforms
Coverage Definition
IT Service/Operations (ServiceOps) encompasses intersections and innovations across ITSM/ESM, ITOM, AIOps, asset management, end-user experience, and business context as they interact to deliver excellence in digital service.
