Parker Hathcock

Parker Hathcock

Research Director


Parker leads the IT service operations (ServiceOps) practice at EMA, focusing on the convergence of IT service management (ITSM), IT operations management (ITOM), IT asset management (ITAM), enterprise service management (ESM), business service management (BSM), and AIOps in ways that help enterprises align business objectives with technology strategies.

With over a decade of senior-level experience in product marketing, competitive research, and analyst engagement, Parker led teams in enterprise information management, process automation, discovery, observability, and digital accessibility at top companies, including Dynatrace, Redwood Software, and others. Parker brings a unique client-side perspective to EMA research, having worked extensively with EMA and other analyst firms in his communications and product marketing roles at enterprise technology vendors. The experience provides him with deep insights into how organizations engage with analyst research and implement complex technology solutions.

In his spare time, Parker enjoys gardening, music, and reading.

  • M.L.S., The University of Oklahoma
  • B.A., History, Georgia State University

Secondary Coverage

  • AIOps
  • Business service management (BSM)
  • Enterprise service management (ESM)
  • IT service management (ITSM)
  • IT operations management (ITOM)
  • IT asset management (ITAM)

Coverage Definition

IT Service/Operations (ServiceOps) encompasses intersections and innovations across ITSM/ESM, ITOM, AIOps, asset management, end-user experience, and business context as they interact to deliver excellence in digital service.